Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
How to Prepare a Business Plan: describes the best way to prepare a business plan that will help get the financial backing needed. Now fully updated with new case studies and fresh information on technology now in its fifth edition, is the ideal guide to help you take this step. Covering every stage of writing a winning business plan
The best-selling Anatomy of a Business Plan is now available as a downloadable
e-Book, complete with linked table of contents and index. An additional benefit is a full-bodied business plan marketing and financial resource section with multiple hyperlinks to Internet resources.
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.
Investment Appraisal covers the key areas of return on investment, from cost benefit analysis and risk analysis to accounting techniques and the balanced scorecard. Examples and lessons from some of the
world's most successful businesses, including oil and telecommunications giants, and ideas from the smartest
Fundamentals of Investment Appraisal Drawing on a single case example, this textbook charts a clear trajectory across the diverse methodology used in investment analysis. Exercises with extensive solutions will lead to the confidence which is necessary for an ease of handling the investment appraisal techniques and for a good preparation for students' exams.